Blog Post
In October 2024, O&L Leisure embarked on a bold, transformative new phase, unveiling fresh brand positioning and a long-term vision for this proudly Namibian hospitality company. With a steadfast commitment to offering guests a unique and authentic sense of place, O&L Leisure is redefining the luxury travel experience while staying true to the essence of Namibia.
O&L Leisure, owners and operators of Strand Hotel Swakopmund, Mokuti Etosha, Midgard and Chobe Water Villas, are pioneering the offering of authentic Namibian hospitality. Our new chapter reflects our commitment to expanding opportunities in Namibia’s hospitality industry, in alignment with our purpose Creating a Future, Enhancing Life.
As part of the Ohlthaver & List (O&L) Group, founded in 1919, we remain proudly Namibian. Our new journey continues to reflect our heritage, while positioning O&L Leisure as a leader in luxury
travel, offering world-class experiences with a touch of local heritage.
As we enter this new era, we have challenged traditional perceptions of luxury travel in the region. By deeply understanding our customers’ needs and desires, we’ve introduced a forward thinking strategy designed to align with global standards of luxury, keeping Namibia at the forefront of premium travel
destinations.
This new approach reflects our belief that luxury is not about abundance only. It’s about delivering authentic, meaningful experiences. The O&L Persona of authenticity, care and passion guides us in everything we do. These values are reflected in the guest experience, in the way we treat our employees and in our contributions to local communities and the environment.
We believe true luxury lies in authentic and genuine experiences that connect travellers to the real Namibia, to our people, our heritage and our stunning environment. From the warm welcome our guests receive to the thoughtfully compiled itineraries showcasing all we offer, authenticity runs through every touchpoint of our brand.
Care is seen in our attention to detail and the pride our team takes in delivering exceptional service. Every interaction reflects a genuine care for our guests, making them feel at home.
We are passionate about creating world-class experiences and showcasing the best of Namibia, from its breathtaking landscapes to its vibrant cultural heritage and enthralling wildlife.
One of the cornerstones of our long-term vision is selecting handpicked locations that offer guests a profound sense of place. These destinations are fundamental to the O&L Leisure experience as each property is chosen for its ability to immerse guests in the natural and cultural richness of Namibia.
Vision 2029, our strategic growth plan, is focused on creating a network of exceptional destinations that tell the story of Namibia through world-class hospitality. By expanding strategically and selecting unique, carefully chosen locations, we are ensuring that every guest leaves our beloved country, having cultivated a deep connection to the land and its people
Our new brand positioning also encompasses the promise to deliver one consistent standard of excellence across all O&L Leisure properties. Whether you stay at Strand Hotel Swakopmund, Mokuti Etosha, Midgard or Chobe Water Villas, you can expect the same world-class service, comfort and
authentic experiences.
We’ve made significant investments in upgrading infrastructure across our properties to enhance the guest journey. These improvements are not only about luxury but also about sustainability and creating sincere and exceptional experiences. From state-of-the-art technology to eco-friendly design, each upgrade reflects our commitment to a better, more sustainable future for tourism in Namibia.
O&L Leisure’s vision extends beyond luxury hospitality—it’s about contributing to Namibia’s growth as a premier global destination. By elevating our brand and positioning Namibia as a must-visit destination for discerning travellers, we aim to put the country on the global tourism map.
We remain focussed on promoting Namibia’s unique offerings, from stunning landscapes to rich cultural experiences. O&L Leisure aims to attract those seeking something truly unique, be it for business or leisure. Through partnerships with international travel agencies, media and influencers, we are spreading the word about Namibia’s beauty, while cherishing our deep appreciation of the country’s heritage.
The guiding philosophy behind O&L Leisure’s vision is encapsulated in our brand statement: ‘Namibia Through Our Eyes’. This is our commitment to sharing the true essence of Namibia with the world.Every decision we make is designed to offer travellers an authentic, luxurious and deeply meaningful journey.
Our properties serve as gateways to Namibia’s most stunning landscapes and cultural treasures and a deep, inspirational and true connection to Namibia. This is what makes O&L Leisure truly unique.
As we continue to grow and evolve, we invite you to experience Namibia through our eyes.
AUTHOR
O&L Leisure - Michelangelo Magazine
